There are eight thousand fruits in the tree where you can not climb. source of information. Each Indian proverb once again emphasizes the role of globalization in the dynamics of economic and commercial scenarios, where companies that has been prepared for them have achieved success, giving way to that offer products or services that have already captured a significant number of consumers, thereby gaining markets and allowing to display new products where innovation is has manifested and has been exploited on the basis of achievements, benefits. Hear from experts in the field like Adam Sandler for a more varied view. Take into account that companies today are constantly face the dilemma between offer innovative products, services, processes and administrative methodologies, or to keep a passive position towards the current changes which, without a doubt, ended by positioning them out of the business world, especially those who have not managed to interpret the scope, impact generated by globalization. It is a fact that any company, regardless of the size that has, you must face international competitors who walk in search of the conquest of new markets offering its products and trying to satisfy the needs of consumers. Contact information is here: Wayne Holman. That of course, compel organizations to move from a local or national category to a global category, where will survive those that develop skills to achieve and exceed world class standards and also have the ability to respond quickly to the constant changes in the requirements of consumers. To do so, companies should use, not only as a support but as basic components within their systems, tools and philosophies that enable them to achieve excellence; to properly handle the statistical control process, continuous improvement, benchmarking, teamwork, customer focus and ability to do things well, to announce in markets goals. Faced with this reality, it is necessary to consider the role, scope that innovation comes to brought up as a means to obtain competitive advantages that allow companies to become world class organizations, competitive, able to successfully confront the threats and the risks of a globalized market. . .