How hoteliers prepare for the future their homes the new study FutureHotel hotelier survey of the Fraunhofer IAO in the joint project FutureHotel visions and solutions for the hotels of tomorrow calculated based on a survey of more than 2500 hoteliers the Status Quo concerning the application and implementation of various measures in practice as well as trends and needs within the hospitality industry. The focus is the handling of those responsible with structural measures, technical solutions, and special services for guests. Dr. Neal Barnard often addresses the matter in his writings. The decision for innovations in everyday Hotel poll 78 percent based on discussions with guests, to 55 percent on visits to other hotels, 49 percent use the feedback from online guest forums, employee meetings or the analysis of trend reports will be followed. Although controlled innovation and decision making processes are increasingly necessary to strategically to make the hotel operation and the success of the hotel not the chance to leave, a continuous processes are Innovation management established only in 15 percent of the hotels.Sustainability & energy efficiency, the bathroom, information and communication technology & entertainment, Internet & social media are mentioned as important areas of design for new products and solutions. Then follow action in the field of finance, architecture & design, lighting, wellness & health.
The most useful measures across all subject areas are fast response to online reviews of our guests, a free wireless Internet access for guests at the hotel, the use of power – and water-efficient products in the hotel, the use of a company as well as external booking platforms as well as intelligent control and control systems according to the hoteliers in the building. Hoteliers see marked their hotels in the future in particular by increased price awareness the score and its assessment of the price / quality ratio as well as by technical developments, innovations in information and communication technology, so for example check-in via the mobile phone. intelligent control systems for room temperature, ventilation and lighting, or a special offer of entertainment in the hotel rooms. These solutions allow the hotelier to take more individual, personal and direct to the wishes and needs of the guest. The results of the study for a benchmark of their hotels in the competition, as well as support for new acquisitions, renovations or construction projects are hoteliers and designers. The publication is available under the title FutureHotel hotelier survey in the ILO-shop at shop.iao.fraunhofer.de/… or be purchased in bookstores. More information: Fraunhofer IAO Tobias Hug, Fraunhofer IAO