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Community Management

UK Festival season. Festival app reaches new record Munich, October 15, 2013 Vodafone is in the UK for several years for unforgettable festival. “” “The company occurs at the Open-Air events Isle of Wright” Download “, Hard Rock Calling” and Yahoo! wireless “not only as one of the main sponsors. “A special information and Unterhaltungsapp was created for each of the four music festivals: the Festival app – powered by Vodafone”. For the care of the applications Vodafone UK took the Airmotion community team already for the third time in a row with the boat. The Munich-based content and community specialist was responsible for the moderation of user generated content, the apps during the festival days in June and July 2013. And that with full success, because the applications were for festival-goers in the course: a new record compared to the previous years was achieved with more than 110,000 downloads; In addition a very high user rating from an average 4.7 out of 5 stars in the app store.

With the free Festival app powered by Vodafone”offered users of Android, iOS and BlackBerry devices a wide range of services: information about the band line up, a mapping feature, a personal Festival Planner, links to popular social media applications and photo sharing sites. In the latter, users could upload their own pictures of the Festival and make available to the community. The four multi-day festivals attract each year total a quarter of a million visitors and are among the largest and most prestigious festivals of the island. The submission numbers with which the Airmotion community team faced during the twelve days were correspondingly high: about 2,100 incoming user photos tested the staff nearly in real time, including with sandblasted image texts (author postings and user names). Most of the content and user photos could be published in the community and an authentic picture of the festivals.